Our Story

The Owners

Gilles and Guylaine are fashion enthusiasts who have been immersed in the industry since childhood. Guylaine's parents owned a clothing factory, and Gilles's parents owned a dozen fashion stores. It's clear that they were destined to play a role in Quebec City's fashion industry.

The Boutique

Boutique RUE has been a reference in mid-to-high-end ready-to-wear in Quebec City for over 35 years. It was in 2000 that Gilles and Guylaine entered the boutique's history. As the 4th generation of owners, their goal was to make RUE more accessible. By integrating previously lesser-known European brands, they were able to stand out and develop their new clientele.

Today

Today, Boutique RUE is proud to offer European imported clothing made from noble materials at competitive prices. Since 2019, Boutique RUE also offers its products online across Canada. Additionally, Guylaine, co-owner and stylist, offers her style advice across various social media platforms.

Now available online, at Place de la Cité and Les Galeries de la Capitale, Boutique RUE is reopening its store at Les Galeries de la Capitale after 2 months of intensive renovations. We are proud to welcome you to our new space. This shopping area, with its fresh, relaxed, and elegant atmosphere, will inspire you to reveal your style.